The cost of wine affects the sense of taste

The more expensive the wine, the better it will be consumed. Investigating the University of California Rendzhel Antonio (Antonio Rangel) and his colleagues have three Cabernet Sauvignon wine brands are different prices and asked a group of 20 people, to find out which of the better wines tagged. Monitoring activity in the brain of patients by nuclear magnetic resonance. Participants were inexpensive wine, selected the tastiest, before they found the price. Indicators of the brain showed that the participants get more enjoyment out of making wine, marked the higher price, while prices in the identification of the response to the same wine was already on the other side. The results of the study make it possible to assume that the brain is a pleasant feeling that distort the way calculated and combined, the actual sensitivity of the qualities of the substance with the expectations of how to be a good product, consumed. In other words, regardless of cheap wine seems to taste consumers choose more expensive, because they believe that it tastes better, they say.