British Heart Foundation (BHF) and baby food company calls for a ban on surrogate advertising of foods in the online games, reports the BBC. The ban on advertising during TV programs targeted for children under 16 is already there. As we know, the children are more and more time to not watching TV and online from the internet. Since different kinds of promoting products and services online - search ads, banner ads, articles published VPROQ.ru, the information for potential customers cover a growing share of the audience over time, and an audience of 16. In this connection, experts are concerned about the control of advertising and its impact on children, young people. According to the government, we had time to assess the impact of the applicable law advertising ban before adoption. BHF, a survey of 1,069 parents with children aged 7 to 14 years. It was found that only 30% knew that the manufacturers of junk food, the. The Internet and online games on advertising and children's attention 52% of parents do not realize that in turn advertising game also appears on the labels of foods and beverages. The representative of the Ministry of Culture said, Media and Sport, the need to properly assess the impact of the new rules, which are among the strictest in the world, before further restrictions. Federation of Food and Beverage Industry in the UK (FDF) has unreasonable restrictions on the advertising solution. According to EVS, in the UK the highest requirements on the advertising of junk food on television and radio, it's very dramatic impact on the marketing landscape of the country.
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