Some sites carry out the sale of goods by auction, and a lot of site visitors to the shopping obsessed in this way. Scientists conducted a study to find out why people are trying seduce by this form of purchase. She scanned the brains of several people involved in the auction. It was found that the brain's response was stronger in participants when they might lose trades, as they win. The study was published in the journal Science. The study involved 17 participants who participated in the auction or raffle. And that, and the other was to do with money, but the auction had to get to beat the other party what you want, and. The lottery not to the party, but only on random luck As a result, Professor Nigel Nicholson came to the conclusion that the desire not to lose much more pronounced. Humans than the joy of winning Psychologists agree that the competitive system. An environment in which a person is willing to pay a lot of money, as it in fact creates a lot The participants will get more emotion in the announcement, not the final purchase of goods. This trend explains how decisions are made in the stock market, and that drives many of the participants in the purchase and sale of securities, the expert said. So, today it has become a daily service as website development, could eventually encourage people to do this or that action. For example, directly on the company's sales, including by way of auction.
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